Monday, December 22, 2008

Asin, Bollywood’s New Storm!!


Vyjayanthi Mala, Hema Malini, Rekha, Jaya Pradha, Sri Devi – all these beautiful heroines hailing from South India have made their presence felt in Bollywood in yester years. But it’s the other way round in the present generation. From past two decades, girls from North are ruling the South Indian Cinema only because the southern directors and producers crave for them and do not mind paying any amount of money to sign them for their movies in spite of abundance of talent in South India. While this is the present situation, breaking this custom, a bold and beautiful girl from Kerala, Asin is all set to conquer the Bollywood with her latest Hindi remake of Tamil ‘Gajini’ and give a run for money for all the heroines ruling Bollywood today.

Asin Thottumkal, a Kerala origin, is the only daughter of her parents Mr Joseph (a businessman) and Dr Celina Joseph. After securing BA English Literature from St. Teresa’s College, Kochi, she started to assist her dad in his business and at the same time took-up modeling as a part-time profession. Apart from her mother-tongue Malayalam, she has a special affinity to languages that she can fluently speak English, Tamil, Telugu, Hindi and French. Her hobbies are reading books and watching films.

Malayalam industry became a platform for her entry into Telugu, Tamil and Hindi films. The role of Tamil girl in her first Telugu film titled ‘Amma Nanna O Tamil Ammayi’, not only earned her good name but also gave her a good break as an actress which also gave her the opportunity to cast opposite the top heroes like Ravi Teja, Nagarjuna, Venkatesh, Balakrishna, Pawan Kalyan and Prabhas. Later she tried her hand on Tamil films making an entry with the film ‘M Kumaran s/o Mahalakshmi’ opposite Jayam Ravi which got her noticed by top heroes and banners. ‘Gajini’ with Surya gave her the right break again in Tamil, which also fetched her the filmfare award for best actress for 2005, after which there was no looking back for Asin. The days following kept her busy with many films opposite various famous heroes in Tamil including the latest success ‘Dasavatharam’, the dream project of the living legend Padmasree Dr Kamal Hassan.

Her flawless performance with many established heroes in Tamil and Telugu got her noticed by Bollywood greats. The result, Aamir Khan was adamant in having none other than Asin for his Hindi remake of ‘Gajini’. Unlike other south heroines, Asin is different in one big way that she gives her own voice for all her films without any language barrier. This apart, the absence of southern accent has been praised by many noted Bollywood personalities, a rare ability indeed! Now even before the release of her first film in Hindi, the directors and producers are having a bee line to sign her for their projects.

Not only films but also her commitment as brand ambassador for six multi-national companies, compels her continued presence in Mumbai. The result, Mumbai has become her home. She is also aware her shift to Mumbai has given rise to rumors that she’s giving up on South Indian cinema. But she denied the rumors by pledging her loyalty to the Tamil and Telugu industries. Hence she is cautious in choosing projects in Hindi without affecting her southern market.

The secret behind the success of this bold and beautiful girl at her tender age in South Indian cinema is the determination of hard-work, sincerity and right planning and at the same time, not to speak of her professional approach which impresses one and all. It’s to be seen whether all these qualities will place her step above the greats like Vyjayanthi Mala, Hema Malini, Rekha, Jaya Pradha and Sridevi. Indeed! A star is born.

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